The journal
Notes from the workshop.
We build AI-forward apps for a living — so we spend a lot of time thinking about what’s actually changing, and what isn’t. Honest, specific takes on making software people love.
Strategy July 17, 2026 · 8 min read
No, ChatGPT isn't going to eat your app. Neither is Claude.
Everyone assumes the big AI labs will absorb every product. Chat is the wrong interface for most jobs, ~99% of people won't build their own tools, and value is sliding to the application layer.
Read the article Building July 17, 2026 · 8 min read
The MVP is dead. AI killed the excuse for shipping something rough.
For twenty years, “ship the embarrassing version” was gospel. AI coding tools broke the assumption underneath it — and quietly raised the bar for everyone.
Read the article